LEAD GENERATION TIP #9

PREPARING THE OFFER

It’s typical of the real estate industry, everyone wants to submit a lowball offer. Your first step is to bring buyers to the reality of your current marketplace. How do you do this?

Is it a buyers market or is it a sellers market?

Additionally, your other responsibility is to negotiate in the best interest of your buyer. Keep in mind, negotiating in the best interest of a buyer is not a win/lose goal, you want to do the best you can for your buyer, without creating conflict between buyer and seller. Fiduciary responsibility, know where you stand!

Provide your buyer with market data that includes recent sales, current listings, sale price as a percentage of list prices and any other information that is important in their decision process.

Your next tip will focus on the negotiation process. Until then I wish you all continued success.

It’s Your Career – I’m Here to Support YOU!
Constantine Isslamow | Broker of Record

CENTURY 21 United Realty Inc. Brokerage
387 George Street South, P.O. Box 178
Peterborough Ontario. K9J 6Y8
Direct Line: 705.743.4444 | Fax: 705-743.3702
Constantine.Isslamow@gmail.com

LEAD GENERATION TIP #7

The Home Tour You’ve completed all of the initial steps before you start showing property, it’s now time to set-up your home tour and schedule showing appointments.

Here are the critical steps:

1. Less is more: The more homes you show a buyer, the more confused they get. Drill down to the specific wants and needs of your buyer. This information is gathered during your buyer counselling interview. Keep the tour between 3-5 homes, any more than that can create confusion and indecision.
2. Create a map: Provide the buyer with a map that details the location of each property that you are going to show them. Highlight the different schools and points of interest on the map.
3. Provide comparables: Educate the buyer and make them aware of the current marketplace. This will help the buyer better understand the market and make a realistic offer that they are comfortable with.
4. Meet at our office: Have the buyers meet you at our office so that you can sit down and review the homes they are going to see. Upon arrival back to the office, this is the best time to write up the offer.

Your next tip will be Showing and Selling Property. Until then I wish you all continued success.

I hope you find this information useful. Thanks for stopping by.

It’s Your Career – I’m Here to Support YOU!
Constantine Isslamow | Broker of Record

CENTURY 21 United Realty Inc. Brokerage
387 George Street South, P.O. Box 178
Peterborough Ontario. K9J 6Y8
Direct Line: 705.743.4444 | Fax: 705-743.3702
Constantine.Isslamow@gmail.com

LEAD GENERATION TIP #4

CONVERT THE CALL

When you get that incoming buyer call, they are full of questions and just want answers.

How do you gain control of an incoming call? Is it by providing answers or when you ask questions? Just find out what the buyers needs are, then deliver based on those wants and needs.

Here are a couple typical mistakes I see when a buyer calls in. The agent goes into sell mode, the agent provides all the information; the buyer graciously accepts the information and hangs up but the needs go un-serviced and the agent doesn't get an appointment. Who is the biggest loser?

The second mistake that I see is the agent preparing their response for the buyer before the buyer completes what they are saying. Basically it's an agent that doesn't listen.

Here's the solution: Listen very closely, restate what the buyer has communicated to you and base your next question on their response or question.

Next tip I will discuss the initial appointment. Until then I wish you all continued success.

I hope you find this information useful. Thanks for stopping by.

It’s Your Career – I’m Here to Support YOU!
Constantine Isslamow | Broker of Record

CENTURY 21 United Realty Inc. Brokerage
387 George Street South, P.O. Box 178
Peterborough Ontario. K9J 6Y8
Direct Line: 705.743.4444 | Fax: 705-743.3702
Constantine.Isslamow@gmail.com

LEAD GENERATION TIP #!

Buyers can be very time consuming, if you don't have a specific SYSTEM in place.

Your next series of tips will take you through a system that will funnel well qualified buyers your way, increase your conversion rates and decrease the amount of time you have to spend with them.

How are you currently generating your buyer leads? Rather than sit back and wait, our market demands ACTION! Now is the time to really sit down and think of various "systems" that you could put into place that will garner these leads even while you might be away. Yes, you oversee the system and the system does the work!

Here are some ways to consistently generate buyer leads.

• Homebuyer seminars

• For Sale by Owners that want to buy another house

• Open House

• Kiosk

• Sign Calls

• Ad Calls

• Internet Leads

• Referrals from Past Clients

• Your Mortgage Broker

• Your Real Estate Lawyer

• Relocation Referrals

Your next tip, I will discuss call conversion.
I hope you find this information useful. Thanks for stopping by.

It’s Your Career – I’m Here to Support YOU!
Constantine Isslamow | Broker of Record

CENTURY 21 United Realty Inc. Brokerage
387 George Street South, P.O. Box 178
Peterborough Ontario. K9J 6Y8
Direct Line: 705.743.4444 | Fax: 705-743.3702
Constantine.Isslamow@gmail.com