LISTING STRATEGIES (4)
Let’s talk about the “Listing Presentation”. It’s the one time that you have to verbalize your value proposition and someone else gets to measure whether you are worth it or not.
Buyers are easy to work with...they call on a sigh, you set an appointment, you ask them if they like the house, they say yes, you fill in the blanks on the contract, and your on your way...O.K./ maybe I’ve simplified that a bit for comparison purposes.
What is your value proposition?
There are three areas of primary concern for the consumer.
· Negotiating Skills
· Marketing Skills
· Market Knowledge
Can you clearly articulate the value the consumer will experience from your negotiating skills, marketing skills and market knowledge?
In your next tip, I will share with you how to verbalize the benefit of the three most critical attributes of a listing Sales Representative / Broker. Until then I wish you all continued success.
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Real Estate Broker/Mortgage Broker/Manager
Century 21 United Realty Inc. Brokerage/CENTUM Core Financial Inc.
Independently Owned and Operated
CENTUM Core Financial Inc. Brokerage License #: 10642 Constantine Isslamow License#: M08005391