Reputation is a key factor in choosing a REALTOR!
The two reasons cited for choosing a REALTOR® in the 2009 NAR Home Buyers and Sellers Survey center around reputation. The first is the agent’s honesty and trustworthiness followed by overall reputation. Consumers are making decisions about their real estate professionals using the same types of measures we use to choose friends or other types of colleagues. It makes sense for REALTORS® to figure out a way to share these important elements with consumers in any way they can.
Real Estate Consumers Want Tools for Learning about REALTOR® Reputations On-line
Consumers are looking for better ways to choose their REALTOR® other than just referrals. They are looking for objective feedback from past customers to verify the quality level of service they will receive. Consumers in the current market are looking not only for quality service delivery, but also for marketing results. They want to see how successful the REALTOR® was at selling homes within a reasonable time frame.
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